Promotion Case for Sale of CNC machines

We were approached by a client with a request to increase sales of CNC machines and components for them. After a long briefing, we developed a comprehensive digital marketing strategy (with building CJM, market, demand, competitors, RFM analysis, etc…) thanks to which we determined the development path of the project.

Difficulties:

• — The main sales previously came from specialized exhibitions and phone calls to potential customers.
• — Due to the coronovirus, specialized exhibitions were not held, and it was not always possible to bypass the secretary when calling a potential client.
• — The Internet gave little sales. Since no one really did promotion
• — In a state of desperation, the client finally realized that offline sales are good, but online sales also need to be developed.

What we did:

• — Fixed many bugs in the settings of the client’s advertising campaigns.
• — Analytics settings, tracking calls from the site
• — Created automated reporting.
• — Developed a comprehensive strategy for promoting digital marketing according to the European standard
• — Improved the client’s website, increased its conversion rate by 70%
• — Created a sales funnel

Results before and after us: