Jewelry Factory Promotion Case

We were contacted by a client – a jewelry factory. we were given the task of setting up analytics, increasing the number of orders and reducing the cost of the order. After a long briefing, we developed a comprehensive digital marketing strategy (with building CJM, market, demand, competitors, RFM analysis, etc…) thanks to which we determined the development path of the project.

Difficulties:

• — In difficult times for the economy, the factory had to learn how to sell products themselves.
• — The network of dealers gave less and less sales.
• — Offline stores in the region that covered the factory and sold jewelry also significantly reduced sales.
• — Plant equipment and people began to stand idle without work.
• — The situation was critical for the factory!
• — The company had a bad experience hiring unskilled marketers

What was done:

• — Conducted a study of the market, demand, competitors.
• — Built a portrait of the target audience and divided it into segments.
• — Based on the above, we developed a comprehensive promotion strategy.
• — Created offers for each segment of the target audience.
• — Set up advertising campaigns on Google, Facebook, Instagram using the developed funnel.
• — Carried out SEO optimization
• — Implemented email marketing

Results before and after us:

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