Engineering Thermal Power Company Promotion Case

We were approached by a client – an engineering and manufacturing company. The company is a leader in the construction of high-tech industrial steam systems and thermal power solutions. The goal was to increase the number of applications.

After a long briefing, we developed a comprehensive digital marketing strategy (with building CJM, market, demand, competitors, RFM analysis, etc…) thanks to which we determined the development path of the project.

Difficulties:

• — previously, the company attracted sales mainly offline.
• — the client tried to set up online advertising on his own, but due to the lack of expertise, they simply merged the advertising budget.
• — the site was written on a rare platform and there were problems finding a developer to modify the site.
• — narrow niche, little demand.
• — lack of analytics, all hypotheses had to be tested from scratch

What was done:

• — configured analytics
• — website call tracking enabled
• — the portrait of the target audience was redesigned and divided into segments
• — conducted an analysis of the market, demand, competitors, their traffic sources, etc…
• — made a completely new and selling site
• — all advertising campaigns set up from scratch
• — started work on SEO optimization