Case for the promotion of industrial compressors

We were approached by a client – a company that manufactures and sells industrial compressors. Our task was to increase the number of online sales. After a long briefing, we developed a comprehensive digital marketing strategy (with building CJM, market, demand, competitors, RFM analysis, etc…) thanks to which we determined the development path of the project.

Difficulties:

• — The client was from the old school and did not trust the internet much
• — The client had not previously attracted sales through the Internet, but was only engaged in attracting sales through thematic exhibitions and through cold calls to potential clients.
• — The client’s site was just a catalog and was not suitable for attracting sales

What was done:

• — We made a new selling landing page
• — Conducted market research, demand, competitors, built portrait of the target audience and divide it into segments.
• — Created an offer for each segment.
• — Created effective advertising campaigns for a pre-prepared sales funnel.

Results for the first few months from zero to:

• 17650 – Site visits
• 75895 UAH – Advertising budget
• 358 – Conversions (calls and sent forms)
• 4.3 UAH – Average CPC
• 211 UAH – Cost per conversion

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